Revised Ideal Reader Profile
Name: Michael
Age: 59
Education: BA [Princeton] English/Philosophy /MD & JD [NYU]
Job: Trustafarian, Former State Attorney General, Serial Social Entrepreneur with wife & various partners
Income: Family Trust Allowance + Retirement Income=$350,000 disposable income.
Car: 2014 Subaru XV Crosstrek Hybrid AWD in Quartz Blue Pearl
Family: Wife of 27 years, Linnea. No kids. Nieces & Nephews on both sides. Wonders if they should adopt. Has been tempted in the past.
Favourite reads: John McPhee, Edward Abbey, Aldo Leopold, and Wendell Berry, Barry Lopez, Annie Dillard, Gary Snyder, David Quammen, Howard Zinn–usually buys hardcover editions of whatever he thinks he’ll enjoy on the NYT bestseller list in fiction. Downloads nonfiction to his iPad Kindle app mostly, but also downloads a fair amount via Audible. Makes sure he’s current on the latest from Barry Eisler.
Social media: LinkedIn, Twitter, Google Plus, FaceBook (rarely uses/family only)
Favourite websites: REI, Earthwatch, David Suzuki Foundation, Kiva, Ashoka Foundation
Favourite movies or TV: PBS, National Geographic, ESPN, C-SPAN, Charlie Rose, Bloomberg, BBC, Independent & Foreign Films
Other entertainment sources Season tickets to Opera, Symphony, and Theatre. Museum member at patron level.
Other relevant stuff: Distance runner until he blew out his knees. Skis. Hikes. Bikes. Recycles. Composts. Writes, but doesn’t tell anyone. Took a year off of studies at Princeton to backpack around the world. Studied yoga in India and Tai Chi in Taipei. Scared the crap out of his parents. Never regretted it.
Dreams about: Helping others create a sustainable, creative, and spiritual life.
Keeps awake at night: Wondering if he makes his wife happy.
Is afraid to lose… His health, his relationships, his mental capacities, his influence, his relevance.
How does she/he make decisions? Asks people in his life for their recommendations, does his research, and then double checks with his gut.
Who does he trust and asks for advice? His wife and a small close-knit circle of friends.
What’s important in life? Family, community, legacy, education, also hidden from obvious view: sex, spirituality, and writing.
“To live is so startling it leaves little time for anything else.” ~Emily Dickinson Lori Sailiata