Yep. That’s good.
You may want to think about what “successful” means. Success is a rather generic word, and means different things for different people.
Your profile already includes good pointers what success means for Joe. You might want to play with that to fine-tune your purpose. E.g. Help soon-to-be-retired boomers increase their sense of self-worth by running their own business.
Enchant readers. Woo customers. Win business.