Your Ideal Reader Profile
Name: Fatima Khan, born in London, daughter of immigrant parents.
Education: Bachelors in Journalism with Diploma in Video editing
Job: Junior Video Editor at a Media Company in London. Also spends time volunteering for her community.
Income: 20,000 GBP
Car: Takes the Tube, but has a family Toyota Car
Family: Married with one 3 year old boy
* Psalms of Islam
* Poetry by Rumi
* Power of Now
* The Power of Habit
* The Monk who sold his Ferrari
* Kite Runner
* Tin Tin
Very active on Social Media, but also worries about a lot about her privacy. Facebook is primary Social Media site. Maintains her own blog to share thoughts with friends & family.
Facebook, BBC, RT, YouTube
Favourite movies or TV:
Kung Fu Panda
Other relevant stuff:
She’s an introverted thoughtful person & considers herself to be a seeker.
Attracted to spiritual teachings from her religious traditions, but finds most of the material very dense to read and put across in a boring way. She doesn’t get the time to read as much as she likes.
She loves reading self help books & is a visual learner.
* Being a good mother to her boy by spending more time with him
* Going for a holiday with family to Iran or Turkey
* Looking to earn more to support her family better
* Living a life more Freedom over her time & Contentment
Keeps awake at night:
Often wonders about the “Purpose & Meaning of Life”. Worries that her religion has a negative image in the media and it gives a wrong impression to people in society.
Is afraid to lose…
She worries about her boy growing up in a multicultural society, and that he should not forget his roots, have an identity crisis, abandon his religious and spiritual traditions.
How does she/he make decisions?
Thoughtful person, not impulsive. Likes to research the subject before taking a decision. Weighs the pros and cons. During a moral dilemma she asks herself “Would God be pleased with this decision?”
Who does she trust and asks for advice?
She does her research on Google. Looks up to elders in the community.
What’s important in life?
She sees her relationship with God to be most important to her. Wants to be a spiritual person and seeks answers to her problems at a spiritual level.