So that’s why everyone would be intrigued by stories…look at how well case-studies do, right? But stories can be used in the ways I mentioned in that blip from my résumé. They are used for team building. It is an essential component to the mediation process (I’m a certified mediator in 2 states) so it would help negotiation and dispute resolution both internally and externally. Developing a company story and presenting it in a way that customers can buy into it and spread it and thus becoming evangelists is the marketing golden ring. Brian Clark’s classic post about his subdural hematoma and Jon Morrow’s spin off about mothers and fighting for ideas are stories of C-suite folks that are humanized by their stories. They both have to be bazillionaires by now, yet we feel close to them because of those stories.
“To live is so startling it leaves little time for anything else.” ~Emily Dickinson Lori Sailiata