I’m not trying to usher you in any particular direction. I’m trying to help you clarify what you want to achieve with your blog. When you know what you want to achieve, blogging becomes much clearer, and you can make a living from it much sooner.
Remember, my blog isn’t a long-established blog – it’s only been live for 18 months. Together with my guest blogging activities it generates more inquiries than I can handle.
Nancy, Gary, and Michael all seem perfect readers for your novels. And if that’s your end game, and if that’s what you feel most passionate about, you might want to consider writing your blog for them.
Writing a blog for a corporate audience, so you can generate clients for your content marketing business, is a viable business model, too. But then your ideal reader needs to be someone who could hire you. You don’t need to know a lot of people who fit your ideal reader profile, you just need to understand what they’re struggling with and how you can help. Over time this can become clearer.
It depends how you define “small business” whether they’re a viable target. Most of my clients are small businesses (varying from one-man bands to businesses with 40-or-so staff).
Enchant readers. Woo customers. Win business.