Perhaps that last statement is a bit hyperbolic…
That doesn’t matter too much. Your blog purpose is mainly for yourself.
I really like doing those content marketing audits for people. So my ideal client would need me to help them with their content strategy, editorial calendar, and copywriting needs.
Is that too broad?
No, I don’t think so. It’s basically what a content strategist does (but Kawika and Kayle may not know that word, so you might not want to use). That seems fine to me.
Do you feel comfortable with this direction?
Enchant readers. Woo customers. Win business.