I think “find it easier to manage their jobs” is probably the most accurate for our blog, but I worried something like that was too vague? It’s true though, the “sales” angle for us is that we want to be a service provider to the colleges, that they can take advantage of to help offload some of their work. We wouldn’t want to blog about that all day though, and our new CEO is an expert in technology, so that’s why we chose the particular angle of technology and trends.
Thanks for the advice! Marketspace just made my Evernote list of corporate gobbledygook that should never see the light of day 🙂