Your Ideal Reader Profile
Using information from above exercise.
Education: MBA [did the practical thing. Would have loved to do liberal arts]
Job:Partner with brother & cousins in family business of 80 years
Car: 2014 Subaru XV Crosstrek™ Hybrid [Green]
Family: Wife of 30 years. 3 kids. Two daughters and a son. Youngest is at Whitman College.
Favourite reads: John McPhee, David Quammen, Barry Lopez, Western/Environmental/History/Science
Social media: Not much. Knows he should put more time into it.
Favourite websites: Outside Online, Christian Science Monitor, New York Times, Slate, Daily Kos, Brain Pickings, Medium, Copyblogger
Favourite movies or TV: Outside Television, Sundance, National Geographic, PBS, ESPN, Stephan Colbert, Jimmy Fallon
Other relevant stuff: What other people don’t know about him: yoga, literature, arts interests. Wife does as well, so he can “blame” those on her. She teaches yoga and meditation classes with a group of others. Also teaches yoga in area Montessori schools.
Dreams about: Retiring from the store when the newer generation doesn’t need him anymore. Would like to try his hand at writing. Hasn’t told anyone but his wife. People always tell him that he should write a book.
Keeps awake at night: Making sure that the store is still relevant and can sustain the next generation. Feels strong sense of obligation to his father and uncle for weathering the storm enough to give him a good life. Wants the same for his kids.
Is afraid to lose… Family business, and always wonders if his wife is truly happy.
How does she/he make decisions? Researches, asks customers and family their thoughts, researches some more, then goes with his gut.
Who does he trust and asks for advice? His wife, his brother and cousins, customers, and trusted web and book sources.
What’s important in life? Continuous learning and skill building/testing, family, legacy…have I made my world better?
“To live is so startling it leaves little time for anything else.” ~Emily Dickinson Lori Sailiata