I always felt a bit shy in talking about these subject (the list above) because I didn’t understand why this would help in selling jewellery.
The way I see this, is that by sharing your “life philosophy” your art becomes more valuable, and you become more fascinating as an artist. Also, having a mix of posts about jewellery (and how you create them) and wider topics, I feel your blog becomes more interesting for Sarah (and people like Sarah) – she will be more likely to sign up, to read each article, and to share them via social media. Not only are you making Sarah more interested in buying from you (perhaps when a special occasion arises?), you’re also increasing your reach and make more people like Sarah aware of your jewellery.
Enchant readers. Woo customers. Win business.