The Importance of Being Earnest in Establishing Your Online Authority
“People want to seem important. They really don’t want to be important.”
My friend, upon embarking on his spiritual journey, often would reference that quote by the guru of his guru.
Perhaps, it’s the secret to enlightenment.
I’ll let you know when I get there. You let me know if you get there ahead of me.
Deal?
What I do know is that the corollary is essential to my peace of mind.
People want to seem important, because being important is too much work.
We’ve seen enough examples online. Black-boxed, black hat, SEO tricks. They seem to work until Google comes up with the next iteration.
Copyblogger’s own voice of wisdom, Sonia Simone had this to say about that. [“Don’t take shortcuts, they take too long.” http://www.copyblogger.com/shortcuts%5D
A conundrum?
Let’s face it, you are building your reputation on ether. The resistance of market forces your grandfather knew feel light years away from your cyber reality.
You are certain that today, “In matters of grave importance, style, not sincerity, is the vital thing.”[Oscar Wilde] It’s simply not enough to be important. You need to seem important, too.
And Brian Clark would agree. “What other people say about you is more important than what you say about yourself.” Now, I believe it because Clark says so. His Authority is enough for me.
How do you get that kind of customer evangelism?
Head over to Copyblogger.com. Check out Authority. Learn the importance of being earnest in your online marketing for less than $1 a day. [word count: 244]
“To live is so startling it leaves little time for anything else.” ~Emily Dickinson Lori Sailiata