“People want to seem important. They don’t want to be important.”
My friend, upon embarking on his spiritual journey, often would reference that quote by the guru of his guru.
Perhaps, it’s the secret to enlightenment.
I’ll let you know when I get there. You let me know if you get there ahead of me.
What I do know is that the corollary is essential to my peace of mind.
People want to seem important, because being important is too much work.
We’ve seen enough examples online. Black-boxed, black hat, SEO tricks. They seem to work until Google comes up with the next iteration.
Copyblogger’s own voice of wisdom, Sonia Simone had this to say about that.
Let’s face it, you are building your reputation on ether. The resistance of market forces your grandfather knew feel light years away from your cyber reality.
You are certain that today, “In matters of grave importance, style, not sincerity, is the vital thing.” It’s not enough to be important. You need to seem important, too.
And Brian Clark would agree. “What other people say about you is more important than what you say about yourself.” Now, I believe it because Clark says so. His Authority is enough for me.
How do you get that kind of customer evangelism?
Head over to Copyblogger.com. Check out Authority. Learn the importance of being earnest in your online marketing for less than $1 a day
Hemingway: Grade 5 Good
0 of 27 sentences are hard to read.
0 of 27 sentences are very hard to read.
0 adverbs. Aim for 5 or fewer.
0 words or phrases can be simpler.
0 uses of passive voice. Aim for 0 or fewer.
Flesch-Kincaid Reading Ease 73.9
Readability Formula Grade
Flesch-Kincaid Grade Level 5.2
Gunning-Fog Score 7.9
Coleman-Liau Index 9.6
SMOG Index 6.3
Automated Readability Index 3.4
Average Grade Level 6.5
Character Count 1,081
Syllable Count 366
Word Count 250
Sentence Count 28
Characters per Word 4.3
Syllables per Word 1.5
Words per Sentence 8.9
“To live is so startling it leaves little time for anything else.” ~Emily Dickinson Lori Sailiata