Thanks for the response and insightful questions.
Priya is modelled after an actual parent who is enrolled at ILM who does read our blog. However, you asked an interesting question if she doesn’t spend too much time on social media would she come across our blog?
Right now some parents such as Priya read our blog because they are automatically subscribed to our blog newsletter, when they enrol their children to our school. However, would they read it as potential parents before enrolment? Perhaps some would, and some wouldn’t as they’re not too net-savvy.
Yet in the long run as more mothers are becoming net-savvy it would still make sense to continue reaching out using this medium.