Priya is modelled after an actual parent who is enrolled at ILM who does read our blog.
Great, that helps me understand your profile better. It makes it also easier for you to learn more about your readers as you can simply ask parents how you can help them with information about the school.
The purpose of the ILM Montessori blog is for ILM Parents to:
1. Have the latest, most useful information related to children’s education, so that they can provide the same to their children.
2. Be updated on the various ongoing activities at the school.
This is how most charities and companies approach their newsletters, but it’s useful to think one step further. What’s the benefit for parents of staying up to date? Why would they want to know what’s going on? What’s the benefit of providing useful information to the children (via their parents) about what’s going on?
Does it help children to learn more? Or is it simply that they won’t miss any important activities? Does it help them to support their children with their homework?
When you understand the reason why people want to read your newsletter, you’re able to engage them better. Your readers will feel you understand them and care about them even more.
Enchant readers. Woo customers. Win business.