Writing web copy was a nightmare for me. Stomach churning, I kicked and cried my way through. But as a Life Coach and Creative Consultant, I knew writing web copy is essential.
My dream was to hire an expert to write copy for me but how could I trust someone to capture my unique voice?
When I read “How To Write Seductive Web Copy,” I was certain Henneke was the answer to my prayers. I would hire her and never write web copy again. I felt amazing. Until, she informed me she doesn’t do freelance copywriting. She suggested her Enchanting Copywriting Course instead. I was crushed, but what else could I do?
I’m not going to lie, the first few weeks included some residual tears and temper tantrums. Then her magic took hold and my confidence grew. Not only did I create my dream site, I gained skills that will support me and my team well beyond the Consciously Awesome site.
Her program is amazing. She breaks down the daunting process into simple steps. Her personalized support and genuine investment in my success was apparent. She believed in me and suddenly so did I.
Now, when I think about updating my next website, my stomach no longer churns. I got this, thanks to Henneke!
~ Sheila Applegate, MSW, Conscious Life Coach, Creator of Consciously Awesome and Author of Enchanted One: The Portal To Love
(Enchanting Copywriting, 2016)
Do you want to swiftly sharpen your copywriting chops?
If you follow the advice of expert performance doyen Anders Ericsson, first you’ll find yourself a good teacher. Ericsson’s research has shown deliberate practice to be the best way to rapidly improve a skill. But it requires intensive feedback from a teacher on carefully designed practice exercises. And that’s exactly what this course gives you.
You get a meticulously planned curriculum that breaks copywriting down into a series of mini-skills. You do focused writing exercises that force you out of your comfort zone. Most important, you get Henneke’s invaluable, critical feedback on how to strengthen your writing.
She has a freakish ability to rip your writing to pieces, show you how you can put it back together better and still somehow leave you feeling warm towards her. And good about yourself. I don’t know how she does it.
I won’t lie – this course was bloody hard work. But through it I launched my freelance copywriting website. I learnt a much faster and less painful way to write copy. And gained a ton of confidence in my newly burnished copywriting skills.
Henneke is an outstanding writing coach. If you’re looking to become a stronger copywriter, faster, you should definitely consider working with her.
~ Jonathan Tee, B2B copywriter
(Enchanting Copywriting, 2016)
This was my first-ever online course and it set the bar pretty high.
To start with the course structure, giving us the option of video or transcript for each lesson was a great idea. As a former teacher, I know how hard it is to accommodate a large group’s different learning styles, and Henneke nailed it.
I wasn’t sure how I would like communicating with my “classmates” in forums. But, even though there was less direct interaction among the group members than I expected, other people’s work contained a lot of good examples that inspired me when I got stuck.
The exercises themselves certainly got my creative juices flowing, and Henneke guided us into even the tough ones in a non-intimidating way. I found some assignments quite challenging, but the threshold for diving in was never too high.
Henneke’s immediate feedback was helpful as everything was still fresh in my mind. Even better was how thoughtful and detailed her comments were; the effort she puts into understanding each participant’s business made the program feel much more like customized coaching than a group course.
Since taking the course, I have noticed a marked improvement in skills that are vital to my job as translator. When I am asked to translate sales copy or web sites, it takes me now about three seconds to see how to highlight the benefits, cut the flab and improve the structure.
When editing texts delivered by freelancers, I find the problems leap off the page. I feel much more sure-footed about determining what the issues are and how to turn them around, so I produce crisper copy faster. Last week, I used the skills I learned in the course to overhaul a complex sales brochure, which helped my company win the first stage in a bid for a huge and lucrative project.
Thank you so much, Henneke, for the extremely useful content and for your generosity in guiding me through it.
~ Liza Montesi, German-English Translator
(Enchanting Copywriting, 2016)
I’ve lacked confidence with writing for quite some time. Especially writing sales stuff scared the hell out of me, and I told myself some people are just not born to write.
When I first read Henneke’s Kindle books I started to think that maybe I could improve. I purchased her guide on “About Us” pages, too, but missed out on the copywriting course that year.
So this time, I set the alarm in my diary: “Buy Henneke’s course.”
Already in the first course week, I felt I might be able to do this. We wrote social media updates using the problem/solution formula. Amazingly, one of my tweets received six retweets. Normally, I’m lucky to receive one.
That problem/solution formula has been useful for evaluating any marketing material. I understand when a company is too focused on themselves rather than what they do for their customers. The other useful concept was specificity to help readers imagine what a company can really do for you.
We’re a one-service content marketing agency, and during the course I wrote a sales page we liked so much, we decided to put the text on our home page. My sales team loves it because it does most of the selling for them. Our email signups and relevant leads have both increased.
Since taking Henneke’s course, I no longer fear writing sales copy. We have 3 sales pages in the works right now and I am looking forward to writing and editing.
~ Danny Ashton, Neomam.com
(Enchanting Copywriting, 2016)
I signed up for the Enchanting Copywriting Course wishing to renew our hopelessly outdated website text. For someone who’s by no stretch of the imagination a copywriter, this was a daunting task.
But my apprehension was unnecessary, and Henneke’s course kick-started the launch of our new website.
Not only have I learned to write captivating content, I’ve also learned how to craft words that sell. Best of all, I can apply Henneke’s writing formulas to anything from composing a compelling sales email to tackling bigger writing projects with enthusiasm.
The course is well structured, the material is pleasant to follow, and the content is spot-on, but it is Henneke’s professional advice, editing skills, and generous personal input that make this course so valuable and enchanting.
Henneke’s feedback is inspiring, encouraging, and constructive. She has given me more confidence in my writing – even sparking off a wave of creativity. It’s still early days and continued practice is needed, but I feel so much more motivated to write. So thank you, Henneke! I’m truly grateful.
~ Caroline Mackley, Managing Director at Riviera Organisation (Event Planning)
(Enchanting Copywriting, 2016)
I hadn’t planned on taking another course. Earlier in the year, I had taken a content marketing course. I came away with a great deal of content, without any sleds to pull grand ideas into practical implementation.
But, as fate would have it, I stumbled upon one of Henneke’s blog posts. The human voice behind her posts nudged me to join her course. What good fortune – for me.
The course helped me draft content for my new website. Quite honestly, I was challenged to maintain the weekly pace. I wrote a lot more than I thought I would. But Henneke’s editing alone was worth the investment.
I tried to think of a metaphor to describe Henneke and her course. Sherpa struck me as the right word:
- First, the homework provided a backpack of essential writing tools to climb the jagged mountains of copywriting
- Second, Henneke guided us around the crevices of waffle and flab, eliminating redundancy
- Third, her cogent feedback steered us clear of dangerous ice sheets of features without benefits, or benefits without features
Of the numerous tools, I loved the cheat sheets – offering a clear vista from three to four weeks of pithy content.
Thank you so much, Henneke, for your incredible personal investment in making this course so valuable. They say that when you love what you do it no longer feels like work. You obviously have a great deal of love for the work and more importantly, the people. Bless you.
~ Darryl Hewitt, Executive Coach – Cultural Diversity Coaching
(Enchanting Copywriting, 2016)
I need to be honest.
This course kicked my butt.
I’ve taken many online courses before but never one so comprehensive.
If you are serious about improving your writing, then this course is for you. But don’t worry, Henneke in her wise and gentle nature makes the material simple, easy, and doable.
This is not some course with a few tidbits buried in a sea of fluff and filler. This is a class to sink your teeth into. Henneke generously shares many tips, tricks, and tactics for making you a better writer. You’ll be returning to her material as you hone your craft. Again. And again.
This is my second time taking a class from Henneke and I am impressed not only by the depth of her knowledge but also by her nurturing and caring nature. She takes the time to get to know the needs and goals of each student. The class as a whole shares so much in the forum, we are all rooting for one another’s success. Henneke creates that atmosphere with her own support for our process.
- Is there a lot to learn from this class?
- Is the class doable?
- Is the class worth the time and money invested?
YES!
Are you up to the challenge?
Only you can answer that, but Henneke will help you every step of the way, if you are…
~ Chuck Doublet, Online Entrepreneur and soon-to-be-retired Electrician
(Enchanting Copywriting, 2016)
I’ve written a lot of informational articles, but when I tried writing a sales page, it’d come off thin and sugary. It felt junky.
Yes, I’d read about copywriting techniques and stared at plenty of model pages. But that kind of writing wasn’t coming together for me.
As soon as Henneke opened her copywriting course, I … I hesitated. I did want to learn and practice writing sales pages. But her course included more, and I wasn’t clear I needed all topics.
I went ahead because I badly needed to craft core copy. The assignments and Henneke’s personal attention would help get that done. And I’d at least get a solid content review, across the board.
That plan worked better than I thought it would.
Every week, I got content either freshly written or majorly improved with Henneke’s legendary feedback (legendary for her insightful critique that offers you a friendly hand up—rather than beating you down for your awkward performance, as some writing teachers enjoy).
And those topics I wasn’t so sure about?
I should have trusted Henneke. Before the course, my home page only listed blog posts. Now, it’s useful. Plus, I have a clear sense of what an effective home page should do. I see what I was missing.
The course sparked an overhaul of my site and sales process. Beyond that, it helped me pin down a relaxed approach for writing all kinds of copy. Henneke’s examples and annotations helped transform abstract copywriting ideas into concrete steps.
I’m now more comfortable with planning and writing a sales page, and I’m able to get past “writing features & benefits” to create an enticing sales narrative. One that informs, as well as influences. One that feels good.
~ Winston Sieck, Thinker Academy
(Enchanting Copywriting, 2015)
My husband suggested the Enchanting Copywriting Course to me. I signed up without knowing anything about Henneke, and I didn’t really know what to expect from the course. I had never spent much time analyzing what goes into successful marketing.
Most of the participants in the course seemed to have grown-up businesses with websites. All I had was a business idea I had been tossing around for a couple of years. Initially, I felt inferior to other participants. The course material needed some time to percolate, and I could not help thinking my writing sounded juvenile.
However, Henneke’s expertise and energetic personality won me over. Her approach to copywriting is relatable and extremely appealing. Having a friendly conversation with a potential reader makes me feel more at ease and less like a door to door vacuum salesman with my foot stuck in the door.
The way Henneke focused on the various business goals of all participants and gave insightful feedback amazed me. Her way of evaluating our writing is never undermining and always helpful and genuine.
I am forever grateful to Henneke for helping me break something so big as writing down into smaller parts to make it a more manageable task. She has turned me into a faithful fan, and I’ve already signed up for the Enchanting Business Blogging course!
~ Yvonne Reese, budding entrepreneur in the caregiving sector
(Enchanting Copywriting, 2015)
Before the course, my writing skills weren’t bad. But often weren’t compelling. Henneke helped me see why. And what to do about it.
The value of this course exceeded all expectation. Each lesson targeted a single skill. One I could apply right away. And the feedback she provides? Outstanding!
A friend recently asked for help on writing a proposal. He responded, “Brilliant. Exactly what needs to be said and how. Thank you for writing that up for me.” And, I’m happy to report, he got the contract!
~ Harold Metzel, Founder at 10 Talent Stewardship
(Enchanting Copywriting, 2015)
I’ve written and rewritten my website several times, but was never satisfied.
I’ve spent money on courses from other well-known bloggers and copywriters. I always learned something, but never found the real solution. What makes Henneke’s courses stand out as exceptional value is her individual feedback on every assignment. She has even taken the time to understand who my target customer is. Her thoughtful suggestions not only improve my content but help me understand why they work. Fortunately, I can revisit her lessons and comments whenever I’m wrestling with a new page.
Henneke’s Enchanting Copywriting course helped me find the words I needed on my website and in my follow up emails. The thoroughly prepared lessons explain exactly what you need to move customers to the next step. I feel confident I now have the right messages in place to grow my business. A rewritten email just helped me win my biggest ever project!
If you are serious about learning to write copy, Henneke’s courses are my top recommendation by far.
~ Chris Conner, Content Marketing Strategist and Host of Life Science Marketing Radio
(Enchanting Copywriting, 2015)
I have always had a huge mental block about writing and got low grades in English at school.
Writing blogs and newsletters was also a huge chore.
But Henneke’s copywriting course and the other material she so generously shares online have changed both my attitude and approach to writing. And it’s definitely become more enjoyable.
The course is broken down into easily digestible chunks with a clear structure in each lesson. Having the script as well as the video was helpful – I always read a transcript rather than watch a video.
I’ve done a few different marketing programmes/coaching in the past. What was brilliant and unique about this one was that I had to produce ‘homework’ every week. I had to put in time and effort there and then, rather than filing it away as a ‘good idea, must do that sometime’. It was a challenge to keep up, but the big driver to do the homework was to get concrete and expert feedback from Henneke.
Thank you, Henneke, for such a stimulating, informative, fun programme and for your huge generosity in your feedback and support. I found the course excellent.
~ Mary Rafferty, Mediator, Coach, Trainer and Conflict Resolution Specialist
(Enchanting Copywriting, 2015)
I wanted to understand the principles of content writing for websites …
I knew that writing for the web has its own requirements but material I read left me confused and unsure how to begin.
I had been following Henneke’s blog for a few months so I was confident about her writing and teaching abilities. I was hoping to gain a much better understanding of what should be included in website content and why.
Did the course deliver?
Henneke exceeded my expectations. I liked the course structure. Each Friday I downloaded the material, listened to the videos and read the transcripts until I was clear about the goals for the week. The assignments were structured to build the skills necessary for a particular web page. Theory became immediate practice with assignments drafting pages for my website.
Of immediate value were the Home and About pages because they are so hard to write by yourself; and the first enewsletter I wrote using the course material was our most successful ever. Our open rate increased marginally, but our click rate jumped from 5.82% to 41.23%—concrete evidence that the course works. Sales were also good with people coming in, calling and emailing.
Ours is a small family business in antique oriental furniture, and an unexpected benefit of the course is that I’ve become a better communicator in the shop. I think more carefully about advising a customer of the benefits of an item rather than its technical features. I think more about what is important to them as opposed to showing how much I know about a piece.
The biggest surprise of the course was how insightful Henneke’s edits and comments were. She not only edited but also explained the suggested changes, so her advice allowed me to go further with the next draft. Henneke has that rare ability to build skills and confidence.
The course has given me the confidence to write with purpose. I feel inspired to write more!
~ Roger Carter, Humblehouse.com.au
(Enchanting Copywriting, 2015)
I signed up for Enchanting Copywriting hoping to improve my business website …
But I left with vastly more.
I learned how to write specifically for my niche. I learned writing formulas I can apply to anything from a simple email subject title to a full blown ebook. I learned how to use content to engage web visitors and get them on my email list, so I get an opportunity to sell our Point of Sales services (which is not a quick buying decision).
I’ve published the new copy on my website; and it has already increased both calls and leads coming through the web form. I can’t wait to start writing my email series, which I’m sure will further help grow my business.
Not only was the course both fun and challenging but Henneke’s direct feedback for improving my writing was invaluable. She has a calm and logical method of teaching that truly connected and inspired me. I can’t speak highly enough of this course.
~ Michael V. Pavuk, Point of Sale & Merchant Services, Harbortouch Lehigh Valley
(Enchanting Copywriting, 2015)
I almost did not register for the copywriting class because of the cost involved …
But there was something in how Henneke presented herself and her course (enchanted marketing?!!!) that called to me and now, at the end of the 8 weeks, I have found it worth every penny. I learned so much: How to write an enchanting email title. How to express both features and benefits. How to write for my audience rather than myself. And much, much more.
Henneke is amazingly attentive and she gives valuable and detailed feedback. I can’t think of one thing to suggest to improve the course.
~ Diantha Harris, Color Psychologist and Author
(Enchanting Copywriting, 2015)
What others say about Henneke
I always look forward to Henneke’s posts on Copyblogger, and not just because they tend to be hugely popular. She knows how to engage and inspire readers, and she’s an excellent teacher.
~ Brian Clark, founder and CEO of Copyblogger Media, Top 10 Online Marketing Expert according to Forbes
Henneke knows how to keep readers engaged with her conversational writing style. She is one of the best business bloggers I know.
~ Neil Patel, co-founder of Crazy Egg and KISSmetrics, Top Influencer on the Web according to the Wall Street Journal
One of our favorite guest contributors. (…) Henneke is a talented blogger who knows how to run a business.
~ Jon Morrow, founder and CEO of Boost Blog Traffic LLC
(…) the more I see of Henneke’s work the more impressed I am with her. Her energy and even her irreverence is what more business writers are needing.
~ Cheryl Conner, Founder of Snapp Conner PR, Forbes Contributor, and WSJ Guest Contributor